WeGen Initiative Surpasses 48 Tonnes of Food Waste Diverted
The circular economy partnership with Maxim's Group and 7-Eleven reaches a significant operational milestone: 48+ tonnes of pre-consumed food waste converted into chemical-free produce.
The WeGen Initiative, Maxim’s Group’s sustainability programme to which Hung Yat is the largest single contributor, has processed more than 48 tonnes of pre-consumed food waste cumulatively as of November 2025, as reported by HKET on 17 November 2025.
The programme began as a trial with Maxim’s Group in 2022 and launched formally in 2024. It collects fruit peels, coffee grounds and other pre-consumed food waste from roughly 70 Maxim’s locations across Hong Kong. Controlled fermentation converts that waste into eco-enzyme bio-agents, which feed the microbes already present in the soil.
The resulting produce is sold back through 7-Eleven and Maxim’s outlets under the Grounds to Goodness brand, completing the loop.
Environmental impact
RESET Carbon, working to an ISO 14067-aligned methodology, measured 18,675 kgCO₂e avoided in a single January to April 2025 cycle. In that cycle, 27 tonnes of pre-consumed food waste was diverted and used to grow fresh, chemical-free food locally.